It’s clear, neutral, and unassuming. These three traits, simple as they sound, are what make vodka a classic choice among spirits consumers. The category is so popular, in fact, that it’s held the title of most consumed liquor by volume in America for 52 years and counting. The vodka category grossed $7.3 billion in revenue in 2021 alone. That’s over $2 billion more than the second best-selling category, tequila, sold. It’s also leading the charge as the most popular base spirit for ready-to-drink beverages. But despite the stronghold it has as a category, it’s not always easy for vodka brands to differentiate themselves from the rest, in part due to the simple nature that makes them so versatile to begin with. We asked seven bartenders to share the vodka brand they think is most underrated. Their picks include vodkas with unique stories, innovative distillation techniques, compelling ingredients, and more. THE MOST UNDERRATED VODKAS ACCORDING TO BARTENDERS: ● NikkaCoffeyVodka ● RockTownVodka ● PauMauiVodka ● CommunitySpiritVodka ● SocialHouseVodka ● Helix7Vodka ● TimelessVodka “Helix7 Vodka. This is a vodka made in France from Icelandic water and is charcoal-filtered. It is a clean, mineral-driven vodka that has a little citrus tone and is perfect for a Martini or any up drink. It’s a great all-around go-to if you just have one vodka on your bar at home. They also have a great recycling program for their packaging, which makes you feel good about using it.” —Amy Racine, beverage director, IRIS, NYC
words: HANNAH HOLLADAY illustration: ARIELA BASSON
https://vinepair.com/articles/wa-7most-underrated-vodka-2022/